A global leader in market research and strategic
marketing consulting for the life science industry.
We are suAzio, a seasoned team of strategic marketing specialists with a broad range of capabilities. We are passionate and pragmatic in our work, and possess global reach. We focus entirely on life science, in all disciplines and categories. Our expertise is grounded in top-notch market research and strategic execution. These elements, unique in the industry, fuel our market-driven, facts-based approach to complex marketing decisions.
News
International pricing Study
Summer 2010 - suAzio is currently organizing an international pricing study. The study discusses frequently used pricing methodologies such as conjoint and van Westendorp. Participation is possible by clicking the following link: http://portal.suazio.com/PRIC/PRIClogn.htm All study participants may request a writte report of the study.
Ron Byron has joined suAzio
Ron brings with him over 20 years of management and strategic planning experience from various organizations throughout the world. Ron was most recently Senior Global Marketing Director at UCB Pharma.
Discover the DNA of your customers by attending the suAzio master-class
suAzio will organize a one day master-class to discover the potential of interactive media, networked marketing and web 3.0 for 21st Century marketing.
suAzio to present at the 2010 EphMRA conference
suAzio presented a paper on the 2010 EphMRA conference. The paper discussed a new concept called ‘Value of Knowing’. The Value of Knowing is defined as the benefits created by almost certainly knowing that you suffer from a pathology. The concept was measured among different stakeholders including patients, caregivers, physicians and payers.
suAzio nominated as most promising company of the year
suAzio was nominated as most promising company of the year. Every year a competition is organized by the Flemish government supported by Ernst & Young, BNP Paribas Fortis, and ‘De Tijd’. The event organizers praised suAzio for its international character, its persistency in delivering high quality projects and its strong growth during economic recession. A great achievement and a true company milestone.
Latest thinking
Winning solutions in the aftermarket
Increasingly demanding customers in a hypercompetitive marketplace are forcing firms to go beyond their traditional offerings and provide extra services to their customers not just to meet the requirements but also to ensure competitive advantage over their rivals. This has meant that there has been a shift from the traditional product-focused to…
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Creating added-value in european hospitals
This article shows the need for an organizational change in european medical device companies to deal with more demanding hospital environments. We argue that medical device companies will need a key account management structure to create the necessary added value for cost-sensitive hospitals. First, the impact of new health care financing …
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