A global leader in market research and strategic
marketing consulting for the life science industry.




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We are suAzio, a seasoned team of strategic marketing specialists with a broad range of capabilities. We are passionate and pragmatic in our work, and possess global reach. We focus entirely on life science, in all disciplines and categories. Our expertise is grounded in top-notch market research and strategic execution. These elements, unique in the industry, fuel our market-driven, facts-based approach to complex marketing decisions.

News

International pricing Study

Summer 2010 - suAzio is currently organizing an international pricing study. The study discusses frequently used pricing methodologies such as conjoint and van Westendorp. Participation is possible by clicking the following link: http://portal.suazio.com/PRIC/PRIClogn.htm All study participants may request a writte report of the study.

Ron Byron has joined suAzio

Ron brings with him over 20 years of management and strategic planning experience from various organizations throughout the world. Ron was most recently Senior Global Marketing Director at UCB Pharma.

Discover the DNA of your customers by attending the suAzio master-class

suAzio will organize a one day master-class to discover the potential of interactive media, networked marketing and web 3.0 for 21st Century marketing.

suAzio to present at the 2010 EphMRA conference

suAzio presented a paper on the 2010 EphMRA conference. The paper discussed a new concept called ‘Value of Knowing’. The Value of Knowing is defined as the benefits created by almost certainly knowing that you suffer from a pathology. The concept was measured among different stakeholders including patients, caregivers, physicians and payers.

suAzio nominated as most promising company of the year

suAzio was nominated as most promising company of the year. Every year a competition is organized by the Flemish government supported by Ernst & Young, BNP Paribas Fortis, and ‘De Tijd’. The event organizers praised suAzio for its international character, its persistency in delivering high quality projects and its strong growth during economic recession. A great achievement and a true company milestone.